WhatsApp Business API pricing
Two independent costs: Meta charges per delivered message, on your customer’s own account, and the Hub charges a monthly subscription starting at R$ 97. Most comparisons blur the two — this page keeps them apart.
Two separate bills
Every discussion about WhatsApp API pricing gets muddy for the same reason: it mixes two things charged by different companies, to different people.
| Who charges | Who pays | For what |
|---|---|---|
| Meta | Your end customer | Each delivered template message |
| CRPRO Hub | You | The monthly subscription for API and webhook access |
What Meta charges
- Meta charges per message, not per conversation — Since July 1, 2025, billing is per delivered template message. The old 24-hour conversation window model was switched off — and a lot of the content written about WhatsApp pricing still describes the old one.
- Price depends on the template category — Marketing, utility and authentication are priced differently, and each varies by country. Meta’s official table is the only source that holds for today’s number.
- Replies inside the customer service window are free — Non-template messages sent while the service window with that contact is open are not charged. Utility templates delivered inside that window are not charged either.
- Only delivered templates are charged — Meta charges on delivery. A template that never reaches the recipient costs nothing — which is why the final state of a message arrives over the webhook, not in the send response.
What the Hub charges
A monthly subscription, billed in Brazilian reais, with no setup fee and no per-message charge. What changes between plans is how many numbers you connect and how many webhook endpoints you register.
| Plan | Per month | Numbers | Webhooks | Additional number |
|---|---|---|---|---|
| Starter | R$ 97 | 3 | 10 | R$ 32,50 (+3 webhooks) |
| Pro | R$ 147 | 5 | 15 | R$ 29,50 (+3 webhooks) |
There is no charge per message sent through the Hub and no message cap in the subscription — the practical ceiling is Meta’s own, plus the per-endpoint rate limit documented in rate limits (Portuguese).
Frequently asked questions
How much does the WhatsApp Business API cost?
There are two independent costs. Meta charges per delivered template message, directly on your customer’s own WhatsApp Business account, at a rate that varies by category and country. CRPRO Hub charges a monthly subscription starting at R$ 97 (Brazilian reais) for API access, webhooks and the dashboard. Neither passes through the other.
Is the WhatsApp Business API free?
Meta’s Cloud API has no monthly fee — you pay per delivered template message. Non-template messages sent while the customer service window with that contact is open are not charged. What is never free is the layer connecting your application to the API, whether you build it or buy it.
Who pays Meta for the messages?
Your customer does, on their own WhatsApp Business account. The account is theirs, the number is theirs and Meta’s invoice is theirs. You never sit in the middle of that billing — which also means you never have to front or re-bill it.
Are there still 1,000 free service conversations per month?
No. That allowance belonged to the conversation-based pricing model, which Meta switched off on July 1, 2025. A lot of content about WhatsApp pricing still describes the old model. Billing today is per delivered template message.
In which currency is the subscription billed?
Brazilian reais (BRL). The subscription is charged through Stripe. What Meta charges for messages is billed separately, in your customer’s own account and in the currency Meta applies to their country.